Real Estate Professionals’ Chapter

The Real Estate Professionals’ Chapter was launched on 4 March 2013 at a simple ceremony officiated by Guest-of-Honour, Minister Lim Swee Say, Secretary-General, NTUC. The event was attended by over 160 real estate professionals and industry partners from the Council of Estate Agencies (CEA), Associations and Training Providers.

Through the formation of the chapter, SISEU strives to intensify our collaborations with the industry and partners to bring forth more value to our members, provide more opportunities for professional development, and expand the network of our real estate members through various events and initiatives.

Partners & Professional Development

The Singapore Estate Agents Association (SEAA) was formed to represent the Estate Agencies and Salespersons in Singapore. With the support from Council for Estate Agencies (CEA) and the major Estate Agencies, SEAA aims to be a cohesively strong voice for real estate agencies and salespersons and to advocate and further their common interests.

Driven to promulgate and maintain the high standards of the real estate agency profession, SEAA ensures that the industry remains relevant and sustainable by promoting continuous learning, upgrading, ethical standards and professional development amongst its members.

The Association was registered with the Registry of Society on 5 November 2015 and gazetted on 12 November 2015. SAEA Ltd , one of the key industry bodies transferred its operations including members, CPD activities, RES course, other courses as well as secretariat staff to this new Association which became fully operational on 10 February 2016.

Their History

In April 2014, 24 founding members* comprising Key Executive Officers of large, medium and boutique-sized Estate Agencies, International Property Consultancies as well as SAEA and IEA came together to form the Main Committee for the proposed Association representing Singapore estate agencies and salespersons.

The Committee held the belief that it was timely to have a strong representation which would collectively work together with the authorities to promote the professional interests of Estate Agencies and Salespersons and gain more benefits for them through economies of scale.

Having one body with strong support is critical because it also projects a professional image of the real estate industry to the public. A Central Committee (current EXCO Steering Committee) was subsequently formed from the Main Committee to chart direction and work on the formation of the Association.

*C&H, CBRE, CCN, Colliers, CyberHomes, DTZ (now known as Edmund Tie and Company Property Network), DWG, ECG, ERA, HSR, Huttons, IEA, JLL, KF, Ministry of Properties, OrangeTee, PropertyBank, PropNex, Richard Jany Real Estate, RealStar, REMAX, SAEA, Savills, SLP

IEA is the national real estate organization which was formed in 1998 through the merger of 3 real estate bodies, namely the Association of Singapore Realtors (ASR), the Association of Singapore Real Estate Agents (ASREA) and the Society of Singapore Institute of Surveyors and Valuers Accredited Estate Agents (SOCREA).

The mission of IEA is to represent the real estate profession. Its aim is to be the voice of the real estate agents, and also, to be their professional platform. Its object is to promote and advance the interest of its members as well as to protect the interest of the public in the engagement of members for real estate services.

Since its formation, IEA has conducted real estate certification programmes for its members; such as Certified Estate Agents (CEA) Course, the National Skills Recognition System (NSRS) Training & Evaluation, Common Examination for House Agents (CEHA), Pre-CEHA Courses, Continuing Professional Development (CPD) Courses. These training courses have enabled its members to be kept abreast of estate agency practices, code of conduct and ethics as well as current property rules, regulations and government policies.

Life Mastery Academy (LMA) was founded on one firm belief - training is the most powerful way to positively contribute to people's lives. Training also helps them realise their dreams and achieve their true potential.

Since the inception of LMA, our greatest satisfaction stems from seeing the thousands who have benefited both professionally and personally from our insightful training programmes. It is what motivates us to continually bring in the best trainers, industry experts, experienced coaches and training programmes to help our trainees accelerate their success.

LMA is also an Approved Course Provider for the mandatory Real Estate Salesperon (RES) Course and Continuous Professional Development (CPD) Course by the Council for Estate Agencies (CEA).

Let LMA's commitment and dedication bring you to greater heights.

RIA School of Real Estate in an Approved Course Provider (ACP) appointed by the Council for Estate Agencies (CEA). We conduct the Real Estate Salesperson (RES) course for new aspiring individuals and the Continuing Professional Development (CPD) courses for practicing real estate agents.

RIA School's standards are aligned with the objective of the Council for Estate Agencies to prepare real estate salespersons to meet the higher standards of the enhanced licensing and new registration framework. At RIA School, participants are required to demonstrate competence in the knowledge of the various topics covered; participants are to be knowledgeable on the real estate industry framework in Singapore, able to conduct themselves professionally and ethically when dealing with their clients and the public and equipped with the necessary selling skills and knowledge to provide their clients and the public with accurate real estate information and promote realistic expectations of the estate agency services.

Huttons is one of the fastest growing Real Estate companies in Singapore. We are based in Singapore with a regional network in Malaysia (Huttons One World SDN Bhd), Philippines (Huttons MHT Co Inc), Cambodia (Huttons CPL), Indonesia (Huttons LOT) and Vietnam (Huttons VNC). We are still growing rapidly and fast expanding internationally, making it easier for both our clients and buyers to cross-buy and sell property locally and abroad.

Since 2002, we have grown from a small team of associates to over 3000 real estate consultants at present. We have a reputation for our professional excellence in providing a comprehensive portfolio of sales including Project Marketing, Resale & Leasing Services. Our associates pride themselves in assisting any of your property needs from buying, selling, and renting of properties to value-added services ranging from financial planning, trend forecasts, relocation, etc.

Hastor Property Services Pte Ltd is an Approved Course Provider (ACP) appointed by the Council for Estate Agencies (CEA) to conduct the new mandatory Real Estate Salesperson (RES) Course for all aspiring real estate salespersons.

Since the birth of the Council for Estate Agencies (CEA) on the 22nd October 2010, CEA has raised the bar for the real estate business and Hastor is proud to be part of this movement by providing professional and experienced trainers to conduct courses and training that are in line with CEA.

Hastor Property Services shares a common vision with the newly established Council for Estate Agencies and shares the same mission and vision with the council.

In 2010, the Singapore government set up the Council for Estate Agencies (CEA) to regulate and license real estate agents. RCN has taken on those guidelines and framework with a commitment to the quality of professionals that the school produces. The courses are conducted by dedicated instructors who take pride in their work and are excellent mentors available to the students.

As a result the industry has seen RCN graduates as a new generation of competent real estate professionals. Knowledgeable of the real estate climate in Singapore, RCN graduates conduct themselves professionally, ethically and are able to work efficiently staying relevant to the needs of consumers.

RCN as a leader in the real estate business values professionalism and outstanding service, and is committed to ongoing training and professional development. Both RCN and the students enrolled in the various real estate related courses are committed to ensuring the integrity, credibility and ethical standards of the real estate profession.

Founded in 1999, PropNex Realty rose to become Singapore’s largest listed real estate agency with more than 11,000 real estate salespersons. Apart from providing brokerage services, PropNex Realty also offers consultancy services via several strategic business units. With a vision to uplift the professional standards in the real estate industry, PropNex Reality is the first real estate agency in Singapore to have a formalized framework with SISEU. Inked on the 7 October 2021, the PropNex Real Estate Chapter was set up as a platform to protect real estate salespersons, and act as an avenue for them to voice their concerns. With the first eight members nominated into the working committee in 2021, this is the industry's first chapter working committee that is made up entirely of real estate agents from within its ranks who will raise concerns and make representations to the management on behalf of their fellow members.